Meet Bailey
Bailey York is an Executive Assistant at SellCord and the founder of BAYLATES, with a career shaped by public relations, social media, yoga, wellness, entrepreneurship, and business operations. Based in Los Angeles, she brings each chapter of that experience into her work today, where she supports leadership while continuing to grow her understanding of how businesses operate, evolve, and scale.
A Career That Was Never Meant to Be Straight
Bailey York has never approached her career as a fixed route from one destination to another. Her professional life has moved through several worlds, each one giving her a different perspective on people, business, leadership, and herself. What connects those chapters is not an industry or a particular title. It is curiosity.
She began in public relations and social media, where she developed an early interest in branding, communication, and storytelling. Those experiences gave her an understanding of how ideas are shaped and how people connect with them. Eventually, her curiosity took her into yoga and fitness, a move that brought her closer to wellness and community.
It was there that another possibility emerged. Rather than simply teaching classes, Bailey began to imagine what it would mean to build something of her own. That idea became BAYLATES, a business that grew from her work in yoga into a brand, a community, and a deeply formative entrepreneurial experience.
Looking back, she does not describe those changes as detours. Each one became part of the foundation for what came next. Her experience in communications taught her how to tell stories and understand audiences. Yoga taught her about people and community. Entrepreneurship taught her ownership, decision making, resilience, and the realities of running a business.
Today, she works as an Executive Assistant in the retail and ecommerce space at SellCord. The environment is different from the worlds she previously knew, but the skills she gathered along the way have remained relevant. Her ability to understand people, solve problems, organize moving pieces, and stay open to learning has followed her into this new chapter.
What Building BAYLATES Taught Her About Herself
The transition from teaching yoga to building a business was one of the most important shifts in Bailey’s professional life. Teaching required her to show up for her clients and create meaningful experiences. Building a company required something broader. She had to think about leadership, operations, sales, marketing, people, finances, decisions, and the future.
There was no longer a clear boundary around her responsibilities. If something needed attention, it was hers to address.
That experience changed the way she understood leadership. It also changed the way she understood herself. Entrepreneurship gave her the opportunity to discover abilities that may have remained hidden had she stayed within a more defined role.
She became comfortable making decisions without having every answer. She learned that confidence often comes after action rather than before it. She learned how to keep going through uncertainty and how to adjust when the original plan stopped making sense.
Most importantly, building BAYLATES showed her that she was capable of taking an idea and turning it into something tangible.
“I’m most proud of the person I had to become to build it,”
She says, reflecting on the experience. That distinction matters to her. The business itself was meaningful, but the deeper accomplishment was the growth that happened behind it.
She had to become more decisive, more resilient, more comfortable with risk, and more willing to take responsibility. Those qualities have stayed with her even after moving into a different professional environment.
Learning That Starting Over Is Not Failure
For Bailey, one of the most valuable lessons of entrepreneurship was also one of the hardest to accept. Plans do not always work.
There were moments when she had to reconsider her direction, rethink what she was building, and make decisions without knowing exactly where they would lead. Starting over can carry an emotional weight, particularly when a person has invested significant time and energy into a particular path.
Over time, however, Bailey developed a different understanding of change. She began to see starting over not as evidence that something had gone wrong, but as a possible sign of good judgment.
That perspective has influenced every stage of her career since.
She does not believe a person needs to remain in one industry simply because that is where they began. Her own experience is evidence of that. Moving from PR and social media into wellness, then entrepreneurship, and eventually into an executive role in retail and ecommerce could look disconnected from the outside. To Bailey, the chapters are connected by the skills and lessons each one provided.
Her career has taught her that reinvention can be practical rather than dramatic. Sometimes it means recognizing that a role no longer fits. Sometimes it means choosing to learn something entirely new. Sometimes it means stepping away from a familiar identity in order to discover another side of yourself.
That willingness to change has become one of her greatest professional strengths.
Finding Purpose Behind the Scenes
Bailey’s current role as an Executive Assistant gives her a different kind of proximity to business. Instead of being the founder at the center of an organization, she now works close to leadership and has a front row view of how decisions are made and how a growing company operates.
There is something she finds especially valuable about that position. It allows her to observe the relationship between strategy and execution while learning from people with different perspectives and experiences.
Her work is often behind the scenes, but Bailey has come to understand that visibility is not the same thing as impact.
When she was building BAYLATES, her impact was direct. She could see people engaging with movement, forming connections, and becoming part of a community she had helped create. In her current role, the effect is less visible but no less meaningful.
She helps leadership stay organized, keeps important pieces moving, and creates space for executives to focus on decisions that require their attention. In that sense, her contribution is often measured by what becomes easier for others because she is there.
That understanding has shaped her view of leadership as well. She believes strong leadership is not simply about having authority or being the most visible person in a room. It is reflected in accountability, energy, judgment, and the way people treat one another.
She wants to raise the standard around her while remaining open to learning from the people she works with. For her, confidence and humility do not have to compete. They can exist together.
A Different Definition of Success
Bailey’s idea of success has also evolved through the different stages of her career.
She does not define it through a single title, salary, or professional milestone. Instead, she thinks about whether she has the freedom to create a life that feels genuinely hers.
That freedom includes professional growth, but it extends beyond work. It involves deciding how she spends her time, who she surrounds herself with, and what she wants to create next.
There is ambition in that vision, but it is not ambition for its own sake. Bailey wants to keep challenging herself and becoming more capable, while also maintaining the ability to make choices that reflect her values.
Her experience has made her particularly conscious of ownership. When she built BAYLATES, she could not wait for someone else to solve a problem. Responsibility came with the territory. That lesson remains central to how she approaches work today.
She also places a high value on resilience and integrity. Her career has required her to adapt repeatedly, but she has learned that adaptability should not require abandoning kindness or respect.
For Bailey, high standards and humanity can exist side by side.
Staying Grounded When the Path Changes
Bailey has learned that motivation is not always reliable. Some days bring energy and clarity. Others require discipline and routine.
Rather than waiting to feel motivated, she has built simple practices that help her stay grounded. Movement, writing, time with people she cares about, and structure in her day give her ways to reset when work or life becomes overwhelming.
There is also an important element of self awareness in the way she approaches difficult periods. She tries to focus on what she can control instead of becoming consumed by everything happening around her.
That mindset reflects a broader lesson from her career. She does not need to know every step before taking the next one.
“I’ve learned to be adaptable, stay curious, and keep moving forward even when I don’t have the entire path figured out,”
It is a fitting philosophy for someone whose career has changed direction several times. Her ability to move forward without demanding complete certainty has allowed her to remain open to opportunities that may not have existed on an original plan.
The Business Leader She Is Becoming
For now, Bailey’s focus is on learning.
At SellCord, she is interested in understanding leadership, strategy, operations, and the daily decisions that help a growing business move forward. Being close to executives gives her an opportunity to see how ideas become decisions and how decisions become action.
She is approaching this chapter as an education as much as a job.
Her long term vision includes entrepreneurship again. BAYLATES remains an important part of her identity, not simply because she built a company, but because of what the experience revealed about the kind of person she can become when she takes ownership of an idea.
She knows she wants to build something again. What that will look like is still unfolding.
There is no urgency to force an answer. Instead, Bailey is using the present chapter to gather experience, deepen her business knowledge, and understand what she wants her next creation to be.
If she does build again, she will not be starting from the same place. She will bring the lessons of PR, wellness, entrepreneurship, operations, leadership, and executive support with her.
Letting the Path Belong to Her
Perhaps the most defining quality in Bailey’s story is her willingness to let her career evolve.
She once questioned whether a nonlinear career meant she was falling behind. With time, she has come to see it differently. Every chapter gave her something that became useful later, even when she could not see the connection at the time.
That realization offers a quieter definition of ambition. A meaningful career does not necessarily have to look impressive from the outside. It has to remain connected to who a person is becoming.
Bailey’s path has taken her from communication and storytelling to wellness, from teaching to entrepreneurship, and from building her own company to working closely with executive leadership. Each transition has asked something different of her.
What remains consistent is her curiosity, willingness to take ownership, and readiness to begin again when circumstances call for it.
She is not trying to make her career fit a predetermined story. She is allowing the story to develop as she learns more about herself.
For Bailey, that may be the most valuable lesson of all. A career does not have to be perfectly planned to be meaningful. Sometimes the most honest path is the one that changes as you do.
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