Meet Maksimilian
Maksimilian Žurman is the founder of Synaptic AI Consulting, based in Puconci. He works with scale stage business coaches, designing AI driven systems that remove operational friction and give founders their time back. His work sits at the intersection of automation, psychology, and personal discipline, shaped by a rapid and demanding personal transformation.
The Quiet Pressure That Starts Everything
Maksimilian does not describe his journey as a pursuit of success. He describes it as an escape from regret.
Long before AI tools, automation frameworks, or consulting models entered his life, there was a persistent internal pressure. A sense that time was limited and that wasting potential was the real failure. It was not fear of losing money or status. It was fear of reaching the end of his life without becoming who he knew he could be.
That pressure never arrived as panic. It showed up as restlessness. As a constant internal question that refused to go quiet. Am I doing what the best version of myself would do today.
This question became the foundation of everything that followed. It shaped how he learned, how he worked, and eventually how he rebuilt his beliefs from the ground up.
A Book, a Gift, and an Accidental Doorway
The first external trigger was almost incidental. Maksimilian bought an Alex Hormozi book as a birthday gift for a friend. Out of curiosity, he signed up for a ninety day free trial on Skool, the platform connected to the book’s ecosystem. There was no master plan behind it. Just interest and a willingness to explore.
His first attempt was a community centered around neuroscience and psychology. The ideas mattered deeply to him, but the execution did not land. Within eight days, he shut it down.
That early failure mattered less for what it produced and more for what it revealed. He realized quickly that attachment to an idea could not override reality. If something was not working, the correct response was not persistence for its own sake. It was adaptation.
That instinct to move on without ego would become one of his defining traits.
The Feedback That Forced a Pivot
The real turning point arrived through a call he almost did not book. Through Skool, Maksimilian applied for Liam Oatley’s AAA Accelerator. The feedback he received was blunt and uncomfortable. His direction was unclear. His positioning was weak. His current path would not scale.
Instead of defending himself, he listened.
He left the call with a clear realization that his interest in psychology needed a vehicle. AI and automation offered exactly that. Systems that could remove friction from human effort. Tools that could amplify decision making rather than replace it.
He pivoted fully.
What followed was not casual exploration. It was a sprint defined by structure and intensity.
Discipline as a Survival Strategy
Maksimilian immersed himself in learning n8n, an automation platform that would later become the backbone of his work. At the same time, he joined multiple Skool communities, searching not for motivation but for technical and strategic leverage.
Two environments stood out. Jack Robbers’ community for AI automations and Charlie Morgan’s Imperium Academy for consulting. One sharpened his technical edge. The other forced him to think like a builder of value, not just a technician.
Outside of work, his life became just as regimented. Gym sessions. Kickboxing. Strict routines. The structure was not aesthetic. It was functional. Discipline became the container that allowed him to move faster without losing direction.
But even discipline has limits.
After months of sustained pressure, he burned out hard.
The crash was physical and mental. Yet even this became data. He learned how to recover. How to regulate effort. How to rebuild without losing momentum. Optimization replaced brute force.
Within three months, he had reached a level of technical fluency that surprised even him. He could build the vast majority of automation flows required by real businesses. He learned how to develop complete SaaS style systems with frontends, databases, and logic layers.
More importantly, his worldview shifted.
This sprint was not just about AI. It dismantled old assumptions about what was possible.
Rewriting Beliefs Before Building Systems
At the core of Maksimilian’s transformation was belief work. Not affirmations. Not motivation. Rational examination.
He began treating beliefs like tools. If a belief helped him move closer to his goal, it stayed. If it did not, it was removed. Truth became secondary to utility. What mattered was whether a belief enabled action.
This led him to a simple but uncompromising commitment. He decided that his only real goal was becoming the best version of himself and that every decision had to pass through that filter.
As he puts it,
“My only goal is becoming the best version of myself and that means adopting the beliefs and taking the actions that only my best self would.”
This mindset eliminated indecision. There was no room for half measures. Either an action aligned with the future version of himself or it did not.
That clarity became the psychological engine behind his work.
Building Value as a Measure of Success
When Maksimilian talks about success, he does not talk about revenue milestones or recognition. He talks about value.
In his framework, success is a direct byproduct of usefulness. The more value you create, the more successful you become. Everything else is a lagging indicator.
This belief shapes how he works with clients today. Synaptic AI Consulting exists to remove bottlenecks that keep scale stage coaches trapped in operational noise. His clients are not failing. They are overwhelmed. Their systems cannot support their growth.
Maksimilian designs AI infrastructure that automates onboarding, qualification, client support, billing, and internal workflows. The goal is not novelty. It is focus. Giving founders the ability to work on what actually moves the needle.
He helps them scale without adding headcount. Without becoming the fragile glue holding disconnected tools together. Without sacrificing the freedom they originally set out to build.
From his perspective, automation is not about replacing people. It is about protecting human attention.
The Inner Algorithm Behind the Work
Despite the technical nature of his work, Maksimilian’s decision making process remains deeply internal.
When faced with uncertainty, he returns to two anchors. One is deeply personal and intentionally private. The other is rational. He asks himself what the best version of himself would do in that situation and acts accordingly.
This consistency is not accidental. It is trained.
He often references a mental model that guides his thinking. Experiences shape beliefs. Beliefs form paradigms. Paradigms influence thoughts. Thoughts define perceived options. Options drive decisions. Decisions lead to actions. Actions create reality.
Change the beliefs and everything downstream changes with them.
This framework explains why his journey looks compressed from the outside. The speed was not accidental. It was the result of internal alignment.
Choosing the Harder Path Forward
Looking ahead, Maksimilian is not interested in comfort.
He plans to quit school and commit fully to his work. Not as rebellion, but as focus. He wants to build the best possible product for business coaches. Something durable. Something genuinely useful.
But the most important future goal he names is not professional. It is personal. Becoming a different person.
Not a persona. Not a brand. A different internal operating system.
He believes the future belongs to those who can adapt their beliefs as quickly as they adopt new tools. AI will amplify whatever sits beneath it. Discipline, clarity, and values will matter more, not less.
What Remains When the Tools Change
Strip away the platforms, the frameworks, and the technical language, and Maksimilian’s story becomes surprisingly simple.
It is the story of someone who refused to negotiate with his own potential.
Someone who treated fear not as a warning, but as information.
Someone who understood that becoming capable enough to carry a vision requires internal reconstruction first.
As he says,
“I’m capable of more than this. True achievement requires two things: beliefs aligned with your goal and the work required to achieve it.”
For Maksimilian Žurman, AI was not the destination. It was the mirror. It showed him who he needed to become in order to build something that lasts.
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