Meet Lea
Meet Lea Khasidi, Founder & CEO of MaPott Health, product strategist, and one of the emerging voices reshaping the future of women’s digital health. Known for her thoughtful, data-informed approach, Lea leads with empathy and precision, blending her background in law, product management, and no-code innovation into a mission-driven career. At her core, she is a builder who listens deeply, designs intentionally, and brings visibility to the stories that often go unheard.
In Tel Aviv’s fast-paced startup ecosystem, Lea works at a slower, more intentional rhythm. Her focus isn’t on hype or scale for its own sake, it’s on understanding the lived realities of women navigating chronic conditions like endometriosis and adenomyosis. Through MaPott, she is building technology that doesn’t just collect data, but genuinely supports people whose experiences are too often dismissed or misunderstood.
Early Journey
Lea’s career began in law, where she spent a few years conducting rigorous research and working with international legal systems. But even then, she was drawn to the human layer beneath every structure. That pull eventually led her away from traditional legal paths and into the world of technology, where she transitioned into product management without formal training.
“I learned everything hands-on while joining a startup team and gradually making crucial product decisions,” she recalls.
Her early roles in ed-tech, intelligence tech, and data platforms gave her a diverse foundation from building user-centric systems to managing complex digital products. Along the way, she began noticing a consistent pattern: women’s health needs, especially around chronic and neurodiverse conditions, were significantly underserved. Friends, colleagues, and community members shared stories of underdiagnosis, inconsistent care, and technologies that didn’t reflect their lived experiences. Those observations quietly shaped her future direction.
The Turning Point
A pivotal moment came when Lea lectured at an Israeli Femtech conference about gender-aware product management. Standing in front of founders, researchers, and practitioners, she realized just how widespread the gaps were and how urgently people needed solutions shaped with empathy and data. That experience cemented her commitment to femtech.
From there, she built MaPott’s first MVP entirely on her own.
“I am most proud of independently building the first version of MaPott, starting with nothing but an idea and no technical team,
It was an act of determination, but also of clarity: she wasn’t willing to wait for perfect resources to begin.
But the challenges weren’t only technical.
“One of the hardest challenges was shifting my own perspective from feeling like an outsider in tech and product management to truly owning my story as a solo female founder.”
In an underfunded sector where investors often overlook women’s health, she had to advocate for a field still fighting for recognition.
Participation in the Genesis accelerator became another defining chapter, offering mentorship and sharpening MaPott’s mission shifting it from general tracking to predictive tools specifically for chronic female health conditions.
Work Today, Mission & Impact
Today, MaPott stands at the forefront of gender-aware digital health, creating AI-driven tools for women with chronic conditions. Lea’s mission is clear: “I am driven by a commitment to transform women’s health, making sure that the experiences and needs of women with chronic conditions are seen, heard, and addressed.”
Her work delivers impact on multiple levels helping individuals find clarity and validation, empowering communities with shared understanding, and pushing the broader industry toward more evidence-based, empathetic innovation.
Looking ahead, MaPott is preparing for its official launch in early 2026, marking a major step in expanding access to predictive digital tools for chronic female health. For Lea, this milestone represents both a beginning and a continuation, the next chapter in building technology that listens as much as it leads.
A Leadership Style Shaped by Listening
As MaPott evolves, Lea continues to lead with an approach centered on listening to users, to data, and to the nuances that often go unnoticed in women’s health. She invests deeply in conversations that reveal the emotional and medical complexity of chronic conditions, allowing these insights to guide each product decision. For Lea, leadership is not about authority but responsibility: the responsibility to remain transparent, stay curious, and create technology that respects the people it serves.
Building Standards in an Overlooked Industry
Beyond her own platform, Lea is committed to elevating the broader femtech ecosystem. She speaks frequently about gender-aware analytics, advises teams exploring more equitable design, and pushes for evidence-based methodologies that prioritize real lived experience over assumptions. In an underfunded sector, she sees her work as part of a larger effort to set new standards ones rooted in empathy, accuracy, and inclusion.
Championing Communities That Deserve More
Much of Lea’s work is driven by the stories of women who have spent years navigating symptoms without answers. She views her role not only as a builder of tools, but as a connector of communities that share similar struggles. Through MaPott, she is helping create spaces where people feel seen and supported. It is this community impact the quiet moments of recognition, relief, or understanding that continually remind her why she began this journey.
Closing Reflection
Lea’s journey is a reminder that meaningful change often begins quietly with listening, questioning, and choosing to build what doesn’t yet exist. As she tells future founders,
“If you see a gap or experience a challenge that nobody talks about, you have the power to build something that matters.”
Her leadership shows that technology can be both precise and compassionate and that visibility is often the first step toward healing.
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