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Meet Kit Yee
Kit Yee Cheng is a Glasgow-based professional life coach and speaker, known through her practice Glasgow Goal Getter. Her work centers on helping people find their voice, set boundaries, and make choices that serve them better shaped by a personal journey marked by survival, self-development, and deliberate healing.
The Sound of a Voice That Was Once Silent
Kit Yee Cheng has a presence that feels earned rather than performed. When she speaks, there is no rush to impress only a steady, grounded clarity that comes from someone who has spent years listening inward before guiding others outward. Her confidence does not shout. It settles into the room, calm and assured, shaped by experience rather than theory.
What motivates her work today is not ambition in the traditional sense, but something quieter and more enduring: the belief that people deserve to be heard by others, and by themselves. That belief didn’t arrive fully formed. It grew slowly, shaped by pain, resilience, and years of intentional self-development.
Growing Up Learning the Language of Survival
Kit’s story begins in Glasgow, Scotland, where she arrived as a child with limited English and an acute awareness of difference. At eight years old, she was learning the language from scratch not just vocabulary and grammar, but tone, nuance, and confidence. Communication was not effortless; it was something she had to work for daily.
She leaned heavily on her older brother in those early years, relying on his resourcefulness to help navigate schoolwork and problem-solving. Homework was rarely straightforward. Understanding instructions, asking for help, and keeping up with peers required persistence and humility. What could have easily become a source of isolation instead planted the first seeds of adaptability.
Even then, Kit learned that solutions existed even when they were not obvious. She learned to observe, to listen closely, and to keep going despite discomfort. These early lessons would quietly resurface decades later in her coaching work.
The Weight of Silence and the Cost of Endurance
For much of her adult life, Kit carried trauma that few could see. She endured long-term child abuse and later found herself in a fourteen-year abusive marriage a chapter defined not by weakness, but by survival. Like many who experience prolonged trauma, she became highly skilled at coping, enduring, and minimizing her own needs.
In hindsight, she recognizes how normalized silence became. Speaking up felt risky. Wanting more felt selfish. Staying quiet felt safer.
Everything began to shift in June 2011, when she was introduced to a multi-level marketing business. On the surface, it was a business opportunity. In reality, it became a doorway into something far more significant: personal development.
That was the moment she began to realize how many life skills she had never been taught emotional regulation, assertiveness, boundary-setting, communication. Skills she believes schools and families often overlook, yet which shape everyday life more than academic achievement ever could.
Reflecting on that period, Kit explains,
“I realised that I lacked the skills that my parents and my schools failed to teach me, to help me manage the daily struggles of life.”
This realization was painful, but also empowering. It reframed her past not as a series of personal failures, but as a gap in education one that could be filled.
Letting Go, One Fear at a Time
Growth did not arrive all at once. It arrived through deliberate, often uncomfortable choices.
Leaving her marriage was one of the most difficult. It meant confronting fear, grief, and uncertainty and choosing herself anyway. Around the same time, she began addressing a lifelong fear of long-haul flying. Travel had always symbolized freedom to her, yet fear kept her grounded. Slowly, intentionally, she challenged that fear and eventually conquered it, traveling nationally and internationally for training and personal growth.
Another pivotal moment came in February 2016, when she joined Toastmasters International. What began as a step toward improving communication became a cornerstone of her transformation. The environment offered something she hadn’t always known: safety, structure, and encouragement without judgment.
Standing on stage, learning to speak sometimes imperfectly was an act of reclamation. Each speech was not just about content, but visibility. Being seen. Being heard.
Over time, she didn’t just participate she mentored others, took on leadership roles, and won impromptu speaking contests at club level multiple times. Yet even these achievements were never about trophies. They were about proving to herself that her voice mattered.
From Self-Development to Service
Today, Kit’s work as a life coach and professional speaker is grounded in service rather than self-promotion. Her mission is simple, but not easy: to help people speak up for themselves and get what they want without guilt or apology.
She works with individuals navigating confidence issues, boundaries, communication challenges, and internal conflict. Her coaching draws on skills she has spent years refining: emotional intelligence, assertiveness, conflict resolution, active listening, and goal setting.
What makes her work resonate is not the list of competencies, but the lived experience beneath them. She understands what it means to feel stuck, silenced, or unsure because she has been there herself.
At the core of her philosophy is integrity. Kit speaks openly about the importance of honesty, authenticity, and moral clarity not as abstract values, but as daily practices. She emphasizes self-care not as indulgence, but as responsibility. For her, taking care of her own needs ensures she has the energy and presence to support others meaningfully.
She believes deeply that change is possible not overnight, but through consistent, intentional effort. Her clients don’t come to her for perfection. They come to her for permission to be real.
Leadership Without Performance
Kit’s approach to leadership is refreshingly unpolished. She doesn’t strive to appear flawless or endlessly optimistic. Instead, she models something more sustainable: self-awareness.
She encourages people to focus daily on what truly matters eliminating distractions rather than adding more tasks. She teaches that every challenge has a solution, even if it requires patience to uncover it. This mindset has become both a personal anchor and a professional framework.
There is also humor woven into her work a lightness that keeps things human. She refers to herself jokingly as “The Boundary Queen,” speaks multiple languages (including, as she jokes, Glaswegian), and believes connection can happen anywhere even with dogs and squirrels.
This grounded humanity is what makes her relatable. Clients don’t feel talked down to. They feel met where they are.
Looking Ahead, Staying Rooted
Looking to the future, Kit holds a clear but unforced vision. She wants to publish her books and share her message with a wider audience not to build a brand, but to reach those who might need her words but may never step into a coaching session.
Her inspiration includes figures like Susan Boyle individuals who found their voice later in life and reminded the world that timing does not determine worth.
Yet even as her reach expands, her focus remains intimate. She is committed to making a difference one person at a time, believing that quiet, individual transformation is how real change happens.
The Power of Being Heard
At its heart, Kit Yee Cheng’s story is not about reinvention, but reclamation. Reclaiming voice. Reclaiming choice. Reclaiming the right to take up space.
Her journey reminds us that strength doesn’t always look like confidence sometimes it looks like persistence. Sometimes it looks like staying. And sometimes, bravely, it looks like leaving.
In her own words,
“With my life experiences, knowledge and skills acquired since June 2011, I believe I can make a difference to the world, one person at a time.”
It’s a belief she lives quietly, daily not by shouting her story, but by helping others finally speak theirs.
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