Meet Georg Aare
Georg Richard Aare is the co founder of RankUp, an AI powered platform that helps businesses run their SEO content operations end to end. He began his career at 17 as a real estate agent in Estonia and has since built agencies, pivoted businesses, and committed himself to helping companies adapt to a digital workforce era.
A Seventeen Year Old With a Target
There is something disarming about a teenager who sets a revenue goal before he has ever closed a deal. At seventeen, while most of his peers were still deciding what they might want to study, Georg Richard Aare stepped into a small real estate firm in Estonia and began working as a full agent. It was not a summer experiment. It was a deliberate choice.
He set himself a clear target. He would make ten thousand euros in profit within his first three months. The number was not random. It represented independence. It represented proof. It represented a future that he would build with his own hands.
The first four months passed without a single euro in profit. No commissions. No quiet victories. Just long days and the uncomfortable weight of unmet expectations. Then one deal finally closed. His profit was eighty euros.
Looking back, he does not romanticize that moment. It was not a breakthrough. It was a reality check. What he had been calling hard work was not actually hard work. His energy was scattered. His focus was misdirected. His ambition was larger than his execution.
That realization changed him. Within weeks, his income began to climb. One week he earned one hundred seventy five euros. Soon after, two hundred eighty. Not long after that, he was making five thousand euros a month. The mechanics of sales were beginning to make sense. Effort, when directed correctly, produced results.
But even as his income grew, something else was becoming clear. The structure of the job did not fit him.
Freedom, Risk, and the First Leap
Being a real estate agent offered partial autonomy. He managed his schedule. He pursued his own leads. Yet he still operated under someone else’s company. There were reporting lines. There were processes. There were boundaries.
He wanted full ownership and full responsibility. He wanted to build something that would carry his name and his decisions. The risk did not intimidate him. In fact, he was drawn to it.
So in the summer of 2023, while still at the beginning of his real estate career, he started a sports agency. At first it was informal. A few posts. A few messages to players. A few tentative steps into something undefined. By October, he began taking it seriously.
Around that time he met the co founder who would later build RankUp alongside him. They had worked on other projects together before. This time, their skills complemented each other in a way that felt aligned. Georg understood people, positioning, and momentum. His partner had strong technical capabilities.
Their first clients came through that combination. The sports agency began to take shape. And then, almost by accident, they stumbled into the world that would define the next chapter of Georg’s life.
Search engine optimization.
Obsession With Visibility
SEO was not glamorous. It was not loud. It did not promise instant virality. What it offered was something quieter and more strategic. Visibility in front of people who were already searching for what you provide.
For Georg, the logic was compelling. Why convince someone to want something they are not looking for when you can meet someone exactly where their need already exists.
He began experimenting with SEO on his own sports agency website. For seven months the site had recorded zero clicks and zero impressions. It might as well not have existed. Then he began publishing consistently.
Within three months the numbers shifted. The following months brought steady growth. Hundreds of daily clicks. Thousands of impressions. Three to five leads per week. Real inquiries. Real conversations. Real business.
The experience changed how he saw marketing. SEO did not stop the moment you stopped pushing. A well built site could continue driving traffic long after the initial work was done. It felt like building an asset rather than renting attention.
The success gave him and his co founder confidence. They launched an SEO and web development agency. Their first clients came quickly, many from their personal circles. They delivered strong results. Revenue began to flow.
And then, by July 2024, everything stalled.
When Growth Reveals the Truth
Revenue stopped. The excitement thinned. Both founders were working at least ten hours a day, every day of the week. What had felt like entrepreneurial freedom began to feel like a trap.
Georg reflects on that period with clarity. “We realized we didn’t have a business. We had a job. A bad one.”
The statement is not dramatic. It is precise. They were selling their time and expertise, but they had not built systems. They had not built leverage. The company depended entirely on their personal effort. If they stopped, everything stopped.
Around that time they repositioned their agency to focus on B2B SaaS companies. The shift brought a new client almost immediately. That client would become one of their most formative projects. Through five months of focused SEO work, they helped the business grow from zero revenue to more than two hundred thousand dollars in annual recurring revenue.
The results were real and meaningful. Yet even this success did not solve the deeper issue. The work was still manual. Scaling required either hiring a team they could not yet afford or reimagining how the work was done.
Georg began to see a pattern. The bottlenecks they faced were not unique to them.
A Conference and a Confirmation
He traveled to the Chiang Mai SEO Conference, one of the most recognized gatherings in the SEO world. He did not go to speak. He went to listen.
In conversations with other professionals, he heard familiar frustrations. Tasks that took too long. Processes that resisted automation. Teams stretched thin by repetitive work.
The internal systems he and his co founder had built for their own efficiency suddenly seemed more significant. They were not just shortcuts. They were prototypes for something larger.
On January third, 2025, they made a decision that would reshape everything. They closed the agency and went all in on building a product. They named it RankUp.
The first months were not about coding at speed. Georg focused on conversations. He spoke with SEO professionals, trying to understand their real pain points. His co founder built features based on that feedback.
By mid May the product was live. There were users, but they were free users. In June they secured their first paying customer. In July, a second. By August, a third.
Three paying customers across an entire summer was not the explosive growth he had imagined. It forced another hard look at reality.
They had built something functional, but they were solving a problem that was not urgent for their target audience.
Georg does not soften the lesson.
“We were solving a problem that wasn’t actually a real problem for our target audience.”
The long days were not failing because of lack of effort. They were failing because of misalignment.
Looking the Other Way
The market response carried a subtle message. Do not quit. Adjust.
Instead of focusing on SEO experts who wanted marginal efficiency gains, they turned toward businesses and founders who had no clear SEO capability at all. These were people who needed a solution from start to finish, not an optimization layer.
Georg returned to research with sharper instincts. What had taken five months during the first iteration now took one week. His understanding of customer conversations had matured. He knew what to ask and what to ignore.
The product was rebuilt in two months. The positioning was clearer. RankUp would not be a tool for experts to tweak. It would be a team of AI agents handling SEO content operations end to end for companies that lacked in house expertise.
The difference was immediate. Customers arrived faster. They stayed longer. They saw results. The product was no longer competing for attention within an expert’s crowded toolkit. It was solving a foundational gap.
Building for the Agentic Era
Today, RankUp sits at the intersection of SEO and what Georg describes as the digital workforce era. Businesses are shifting from purely human driven operations to human led digital systems.
His mission is not simply to rank websites. It is to help companies adapt to this transition responsibly and effectively. He believes SEO is one of the clearest examples of work that can be structured, systemized, and enhanced through intelligent automation while still guided by human strategy.
At the core of his philosophy are values he learned early. Honesty. Loyalty. Hard work. His father, Juhan Aare, remains a quiet influence in how he thinks about responsibility and persistence.
Georg often repeats a simple belief that has carried him through stalled revenue months and uncertain pivots.
“Unbreakable belief and never ending dedication are the most dangerous combo a person can have in this world. If you have those, you can do anything.”
The statement is not about bravado. It is about endurance. He has experienced long stretches where effort produced no visible reward. He has learned that growth often hides inside those difficult periods.
He sees the challenging seasons as necessary. When revenue stopped in his agency, it forced him to learn what a real business requires. When RankUp struggled to find product market fit, it forced him to listen more carefully.
For him, success is measured not only in monthly growth charts but in the degree to which he has helped others achieve what they want. If a founder can focus on their core strengths because RankUp handles their SEO, that is tangible value.
The Future He Is Building
Looking ahead, Georg envisions a business landscape where digital agents handle structured execution while humans guide direction and ethics. He does not see this as replacement but evolution.
RankUp’s goal is to lead within SEO, but the broader ambition is to demonstrate how digital systems can amplify rather than diminish human leadership. As more companies feel pressure to adapt, he wants RankUp to be a practical bridge between old workflows and new realities.
The early months of modest traction have grounded his expectations. He knows that sustainable growth rarely arrives in dramatic waves. It compounds quietly, much like SEO itself.
There is a certain symmetry in that. His journey began with invisible work that eventually produced measurable results. His product now embodies the same principle. Build carefully. Align correctly. Stay consistent.
The Discipline of Staying
Georg’s story is not one of overnight transformation. It is a story of recalibration. At seventeen, he learned that ambition without direction produces zero profit. As an agency founder, he learned that revenue without systems produces exhaustion. As a product builder, he learned that technology without true customer need produces stagnation.
Each lesson required humility. Each turning point demanded that he look honestly at what was not working.
He still carries the mindset of the teenager who set a bold target and fell short. The difference now is that he understands the space between intention and outcome. He understands that the gap is where skill is built.
In the end, what defines him is not the speed of his wins but the steadiness of his commitment. The long game of SEO mirrors the long game of his own development. Consistency over noise. Systems over shortcuts. Purpose over ego.
And in that quiet persistence, Georg Richard Aare continues building.
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