Meet Danny
Danny Watts is the founder of Pose, a UK-based social platform built on a simple idea: communication should feel human again. A lifelong creative, he’s driven by integrity, balance, and a belief that words, when used with intention, still matter.
A Creative Heart Looking for a More Human Web
When Danny talks about his work, he doesn’t start with metrics or product features. He begins with something softer, something moral.
“Pose was founded on a moral principle of wanting to simplify the way we communicate over social media without the vitriolic rhetoric, A place where words matter.”
That clarity has followed him for as long as he can remember. Creativity has always been his first language shaping how he sees people, how he approaches decisions, and how he moves through the world. What he builds is never just a product. It’s an extension of how he believes things ought to be.
Growing Up With Integrity as a Compass
Danny credits his grounding to his father, a man he describes with unmistakable affection.
“My father taught me to always do things for the right reasons. To be the best in what you choose to do and do it with integrity,
His father wasn’t just a businessman; he was a generous family man, someone who proved that success could be built without cutting corners or dimming one’s humanity. Those early lessons stayed with Danny, shaping his decisions long before Pose existed.
Before stepping into tech, he lived an entirely different life, one defined by property development rather than digital platforms. Closing a 25-year lease deal with Sainsbury’s remains one of his proudest professional chapters, not because of its scale, but because of what it represented: persistence, belief, and a commitment to doing things the right way.
A Moment That Sparked a Different Future
Pose didn’t begin as a business idea. It began as a frustration, a growing discomfort with what online spaces had become. The noise, the hostility, the way conversation so often dissolved into division. Danny didn’t want to add to that landscape; he wanted to offer an alternative.
The turning point came when he finally released Pose to the world. The responses hit him harder than expected, not because they were loud, but because they were human.
“Actually releasing Pose to the world and seeing the responses, was the moment it all shifted.”
Not everyone loved it. Some were dismissive, some inconsiderate. Oddly enough, that pushed him forward rather than slowing him down.
“Dealing with unappreciative and inconsiderate people pushes me forward to overcome the negativity,”
Instead of giving up, he doubled down on the values that made Pose different.
Building Something Quietly Radical
Today, Pose stands as a quiet rebellion against the climate of online hostility. It asks a simple question: what if sharing opinions didn’t require navigating angry keyboard warriors?
“Pose allows people to share opinions without having to navigate negative keyboard warriors and their vitriolic hate speeches,”
It’s less about reinventing social media and more about rediscovering what conversation used to feel like thoughtful, simple, and human.
His mission is grounded, not grandiose. He wants users to enjoy the platform. He wants brands to find value in it. He wants communication to feel a little more like connection again.
A Vision Rooted in Balance
Danny’s philosophy extends far beyond his work. He often returns to three pillars he considers essential: good health, a loving family, and job satisfaction. “I feel extremely lucky to have all three metrics,” he says, fully aware that balance is rarely effortless.
When life becomes heavy or work becomes noisy, he returns to meditation, a way of recentring his energy and recalibrating direction. If job satisfaction slips, he believes in adjusting course.
“It either needs to change, or accept what it is, work through it… or change direction.”
Looking ahead, he imagines Pose becoming a mainstream tool, fun for everyday users, useful for brands, and rooted in the same integrity that shaped it from day one.
Taking Responsibility for the Things You Build
If there’s a final lesson Danny keeps returning to, it’s pride. Pride in work. Pride in integrity. Pride in building something that reflects your best self.
“Take responsibility for your company and be proud of what it does, Too many people these days have no pride in their job, which leads to poor performance and job dissatisfaction.”
For Danny, Pose isn’t just a platform. It’s a reminder that digital spaces can still be shaped by human values, the ones passed down from fathers, learned slowly across careers, and carried quietly in the choices that define a life.
In a noisy world, he’s choosing to build something that listens.
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