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Meet Natalie
Natalie Clack is a Johannesburg-based business consultant, coach, and founder of JustBE Coaching and JustBE Consulting. Her work spans business strategy, project delivery, digital marketing, and holistic healing supporting entrepreneurs, executives, and organisations to build clarity, resilience, and sustainable systems, both professionally and personally.
The Long View
Natalie Clack doesn’t speak in soundbites. She speaks in patterns of systems, of resilience, of the quiet choices that compound over time. Her work today sits at the intersection of business structure and human wellbeing, but it didn’t arrive there neatly. It was built slowly, through necessity, loss, responsibility, and an instinctive refusal to stop moving forward.
There is a groundedness to the way Natalie carries her story. No drama. No mythology. Just lived experience, layered carefully into a life that now helps others find stability when their own ground feels uncertain.
Growing Up Inside the Machinery of Work
Natalie entered the commercial world early, not because it was glamorous, but because it was familiar. Business wasn’t an abstract ambition in her family.It was the air around her. Both of her grandfathers ran their own companies. Her parents worked in commerce. Structure, responsibility, and accountability were part of daily life long before job titles entered the picture.
Without the opportunity to pursue a formal degree, Natalie learned in motion. She developed an aptitude for administration and coordination skills often underestimated, but essential to how organisations actually function. These abilities became her anchor, eventually leading her into corporate environments where process, compliance, and delivery mattered.
At Siemens, she built a strong operational foundation, working across administration, bid management, portfolio commercialisation, and cross-functional projects. It was complex work, often invisible from the outside, but it trained her eye to see how systems either support people or quietly fail them.
When Stability Disappears Overnight
The moment that changed everything came without warning.
Natalie was retrenched from Siemens with one day’s notice. She was a single parent. The certainty she had built her life around vanished instantly. There was no transition period, no safety net just a sharp demand to adapt.
“Being retrenched from Siemens as a single parent, with only a day’s notice, forced me to reconsider my reliance on a steady income and find more diverse ways to provide for myself and my son,”
What followed was not a polished entrepreneurial leap, but a series of deeply human decisions. Natalie launched her first business, Tri-P Marketing Solutions, stepping fully into entrepreneurship because there was no other option. Later, when her living circumstances shifted again, she started from zero selling biltong on the streets, approaching people in car parks and shops, learning firsthand the humility and courage required to ask.
She grew that venture enough to supply restaurants and golf courses, only to lose it when transport challenges made continuation impossible. Each step forward seemed to be followed by another reset.
But the pattern was already forming: Natalie did not quit. She recalibrated.
Learning to Build Without Guarantees
What many people experience as failure, Natalie treated as information.
She moved through direct-selling businesses, online marketplaces, and alternative health ventures. She studied life coaching, hypnotherapy, and natural health not as trends, but as tools she needed personally before offering them professionally. By the early 2000s, she entered the online business world, teaching herself how to build, market, and scale services digitally long before it became standard practice.
The work was rarely linear. But it was cumulative.
Each phase added another layer of understanding how people make decisions under pressure, how systems break when stress is ignored, how mindset and structure are inseparable in real life.
“I’ve had the opportunity to work across all levels of organisations, from small initiatives to complex operations, and each experience added to my confidence and depth of understanding,”
This is where her story diverges from conventional success narratives. There was no single breakthrough. There was only consistency applied across decades, industries, and personal reinvention.
JustBE: Where Business Meets the Human Nervous System
JustBE Coaching and JustBE Consulting were not created as brands first. They emerged as containers for everything Natalie had learned the hard way.
Her consulting work supports entrepreneurs and organisations with strategy, systems, project delivery, digital marketing, and executive support. She helps businesses streamline operations, clarify direction, and scale without chaos. The language is practical. The impact is tangible.
But beneath the operational work is something deeper.
Natalie understands that most businesses don’t fail because of poor ideas. They fail because the people running them are overwhelmed, disconnected, or unsupported. Her coaching and holistic practice address the emotional and psychological weight that leadership often carries silently.
Registered as a Holistic Health Practitioner under South Africa’s Traditional Healers Act, she works intuitively with individuals particularly women and children helping them process trauma, rebuild self-trust, and move from survival into stability.
Her clients don’t come to be fixed. They come to be met wherever they are.
Structure as a Form of Care
What drives Natalie today is impact not scale for its own sake, but effectiveness.
She is motivated by problem-solving, by building systems that actually work, and by empowering teams to function with clarity instead of burnout. Her approach blends discipline and empathy, process and presence. She believes structure is not restrictive it is protective.
Integrity, accountability, and clear communication guide her work. So does adaptability. Natalie has learned that no system survives unchanged. The key is designing frameworks flexible enough to evolve with real human lives.
She maintains balance through routine exercise, nutrition, rest, mindset practices. These are not wellness trends for her; they are survival skills refined over time.
Looking Forward, Without Rushing Ahead
Natalie’s vision for the future is expansive but grounded. She is growing JustBE Coaching and JustBE Consulting into platforms that serve both individuals and organisations more deeply leveraging her international network of freelancers, clients, and collaborators to create meaningful, sustainable impact.
She is building a library of self-guided resources and healing tools, designed to meet people where they are, without dependency or hierarchy. The goal is not to be needed forever, but to help others build their own capacity.
Success, for Natalie, is not defined by visibility or accolades. It is defined by progress measured honestly, renewed consistently, and shared generously.
The Quiet Leadership of Someone Who Stayed
Natalie Clack’s story is not about reinvention as spectacle. It is about staying through discomfort, through loss, through starting again when pride would have preferred retreat.
Her leadership is quiet, earned, and deeply practical. It lives in systems that hold people steady. In conversations that slow panic into clarity. In the belief that structure and compassion are not opposites, but partners.
She has built a life and a body of work that understands what it costs to survive, and what it takes to finally thrive.
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