Meet Liubov
Liubov Vassilevskaya is the founder of FemFast, a women’s health platform rooted in cycle-based personalization. Based in Warsaw, she builds at the intersection of women’s biology, technology, and lived experience shaped not by trends, but by years of listening closely to her own body and to other women navigating similar realities.
The Quiet Question That Wouldn’t Go Away
There’s a particular kind of exhaustion that doesn’t come from doing too much, but from doing everything right and still feeling wrong. Liubov knows that feeling intimately. Before FemFast existed, before she ever thought of herself as a founder in health, she was working in fashion an industry defined by pace, aesthetics, and external markers of success. On paper, things looked good. Internally, something felt deeply misaligned.
Her body seemed unpredictable. Energy came in waves. Inflammation lingered. Symptoms appeared and disappeared without explanation, often dismissed as normal or inevitable. What unsettled her most wasn’t the discomfort itself, but the absence of meaningful answers. The systems around her—medical, wellness, professional had no language for what she was experiencing.
That unanswered question stayed with her. And slowly, it began to shape everything that came next.
When “Normal” Stops Making Sense
Liubov didn’t leave fashion with a master plan. She followed curiosity first, then necessity. Living with a hormone-driven condition forced her to look more closely at women’s biology—how cyclical it is, how little it’s understood, and how often it’s treated as an inconvenience rather than a reality.
What she discovered was unsettling: not just gaps in care, but patterns of dismissal. Advice that assumed linear energy. Protocols that ignored hormonal phases. A quiet expectation that women should adapt themselves to systems never designed for them.
As she learned more, the discomfort sharpened into clarity. This wasn’t an individual failure or a lack of discipline. It was structural. And once she saw it, she couldn’t unsee it.
“I realized this wasn’t just my story,” she says. “It was a systemic pattern.”
That realization marked a turning point. What began as personal survival started to feel like responsibility.
Seeing the Pattern, Building the Proof
FemFast didn’t begin as a product idea it began as a question: what would it look like if women’s health systems actually worked with female biology?
As Liubov began validating her thinking with other women, the response was immediate and revealing. Those struggling the most women with pronounced symptoms, long histories of confusion or dismissal responded most strongly to personalized, cycle-aware guidance. The need wasn’t abstract. It was daily. Practical. Emotional.
This feedback became confirmation: adaptive, cyclical support wasn’t a nice-to-have. It was essential.
Still, building FemFast meant pushing against deeply ingrained assumptions—not only in technology and wellness, but in culture itself. Many women had never been taught how their bodies work. The menstrual cycle, despite being fundamental, remained stigmatized and poorly understood.
Liubov chose to build anyway, not loudly, but deliberately translating complex biological patterns into calm, usable guidance that fits real life.
Work That Doesn’t Ask Women to Override Themselves
Today, FemFast helps women reconnect with their bodies through understanding rather than control. The product doesn’t promise optimization or perfection. Instead, it adapts—recognizing shifts in energy, inflammation, and hormonal phases, and offering support that changes as women do.
At its core, the work challenges a quiet industry norm: the idea that female biology is a deviation from default. FemFast takes the opposite stance. The cycle is the starting point.
What drives Liubov is not scale for its own sake, but alignment. She speaks about leadership the way she approaches health—with steadiness, patience, and respect for complexity.
“Understanding your body shouldn’t take years of trial and error,”
That belief shapes everything from product decisions to how she measures success not by speed, but by trust.
Depth Over Speed
Looking ahead, Liubov is focused on growing FemFast thoughtfully. That means deeper personalization, broader support across different hormonal states, and building something that evolves alongside women through different life stages.
Long term, she imagines FemFast as infrastructure a trusted layer that helps women make everyday decisions in sync with their biology, from early adulthood through later life. Not a solution that demands constant effort, but one that reduces friction and confusion.
She’s clear about what she won’t compromise: her values, her integrity, and the belief that progress doesn’t require self-betrayal.
“Success, for me, is alignment, It’s building something that grows without betraying its values.”
Learning to Trust What You Feel
Much of Liubov’s inner confidence traces back to her mother a steady presence who trusted her even in moments of uncertainty. That belief became a quiet anchor, something she returns to when the path feels unclear. Resilience, she’s learned, isn’t forged in dramatic breakthroughs, but in consistent, honest steps forward.
Her advice is simple, but hard-earned: don’t ignore the questions that keep returning. Misalignment isn’t weakness it’s information.
Liubov didn’t set out to build a company. She set out to listen. And in doing so, she created space not just for a product, but for a different way of relating to women’s bodies. One that doesn’t demand resistance. One that begins with understanding.
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