Meet Hermione
A storyteller, builder, and communicator whose career has spanned London newsrooms, Silicon Valley startups, global tech brands, and purpose-driven ventures across the UK. She’s someone who has lived many chapters: tech journalist, communications leader, entrepreneur, mother, and eternal optimist. What unites them all is her belief in the power of ideas, and the people brave enough to pursue them.
Hermione Way has spent her life chasing stories, not just telling them, but living them. A communicator at her core, she’s driven by a simple curiosity: why people build things, and how ideas become movements that change the world. From London to Silicon Valley and back again, her path has been shaped by resilience, reinvention, and a belief that creativity paired with courage can open any door.
Early Journey
Hermione’s love for storytelling began in the most traditional of places, a journalism degree at London Metropolitan University. She still laughs thinking about those early days. “Hello NCTJs!” she jokes, remembering the craft she learned in classrooms that were preparing her for newspapers while the world was already shifting online.
But outside the lecture halls, something else was happening. She found herself surrounded by founders building apps, people dreaming up products that didn’t exist yet.
“I networked with people who were founding apps and tech companies and found it really interesting,”
That curiosity didn’t stay abstract. It became a calling.
She felt the pull of Silicon Valley before she ever set foot in it, the magnetism of possibility, of a place where ideas grew fast and ambition was a language spoken fluently.
The Turning Point
The decision to move to Silicon Valley in her twenties was less a leap and more a quiet agreement with herself: if she wanted to understand the future, she had to stand where it was being built. “I got the tech bug and decided I had to get to Silicon Valley,” she says. It was a place that stretched her, challenged her, and ultimately opened the gateway to a world of communications, technology, and storytelling at scale.
But behind the career milestones was a deeper story — one she rarely leads with, yet one that shapes everything.
“I have been through a lot in my life, childhood abuse, chronic illness and some other big challenges, but you just have to keep going,”
It isn’t said for effect. It’s said the way someone states weather patterns — this is what life gave, and this is how she moved through it.
Her time as Tinder’s Head of Communications became one of those defining chapters. Not for the glamour or the headlines, but for the unexpected impact.
“Being Tinder’s Head of Communications was an incredible role… we ran a first-of-a-kind tech-for-good partnership with the NHS to promote organ donation,”
The campaign was intimate, human, life-altering and it worked. The ripple effects still move her.
“There are an estimated 2.5 million Tinder babies in the world, so it’s amazing to me that an app contributed to life being made!”
Her journey has been threaded with reminders that technology isn’t just systems and screens it’s people, choices, and the possibility to do good at scale.
Her Work Today
Today, Hermione leads Way Communications in London, guiding companies through go-to-market strategy, storytelling, and brand identity. Her work is grounded in empathy and clarity — helping founders articulate not just what they do, but why it matters. She cares deeply about innovation, especially people building products and services to change the world for better.
Her mission is personal, anchored not in accolades but in legacy. I want to leave the world in a better place for my children, she says. It’s a compass for how she chooses projects, how she builds teams, and how she shows up in rooms where stories are shaped.
And true to her nature, she’s already exploring the next horizon, a company blending talk therapy with forest bathing. A softer kind of healing. A different kind of space.
Closing Reflection
Hermione’s story is one of movement, through cities, industries, identities, and hardships but also one of quiet, steady resilience. She believes in taking risks, telling the truth, and staying playful along the way.
“Take calculated risks, be truthful and have fun… nothing will ever be handed to you, you have to go out and find opportunities.”
Her journey reminds us that purpose isn’t found in one place — it’s made, step by step, by people who keep walking even when the path is uncertain. Or as she puts it simply: “You have to keep putting one foot in front of the other.”
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