Meet Dorian
Founder and CEO of Cubish, an emerging leader in Spatial Web technology. Headquartered in Naples, with a fully remote team distributed across Italy, from Turin in the north to Bari in the south, he is building a new digital framework that allows the online world to coexist seamlessly with physical space, moving beyond screens, feeds, and traditional interfaces. Known for his ability to unite vision with technical depth, Dorian leads with a thoughtful, analytical approach and a deep belief in the power of collaboration. His work centers not only on innovation, but on rethinking how humans interact with place, information, and each other.
When you speak with Dorian, what stands out most is not ambition, though it is undoubtedly there, but clarity. His words are calm, thoughtful, carefully reasoned. He does not romanticize innovation. He treats it as practice, a process of observation, iteration, and persistence.
“For me, success is passion,” he says, “but it often also requires a fair amount of obsession for what you truly believe in.”
The work he leads today is the result of years of that quiet obsession, shaped not in public launch moments, but in long hours of testing, rebuilding, and refining how humans can interact with digital information in physical space.
Early Foundations
The story begins with a small, beige computer, a Compaq 286 handed to him by his grandmother when he was eight years old. Many children would have played games on it. Dorian chose to take it apart. He wasn’t looking for entertainment; he was looking for understanding.
“Since I was a child, I’ve had a strong passion for technology,” he reflects. “Over time, that passion focused on immersive technologies.”
As he grew, this instinct deepened into a worldview. Technology, to him, was not a screen or a tool, it was an extension of perception. He was drawn not to the abstract idea of the digital world, but to the space between the digital and the physical. That space, invisible yet full of possibility, is where his imagination lived.
He studied, worked, experimented, and observed how people interacted with digital systems in real environments. He noticed the same problem again and again: the digital realm was expanding rapidly, but it lacked structure. It had reached a scale where meaning was becoming harder to find.
The Challenge and the Rebuild
Like many founders, Dorian’s path was not linear. His first company held promise, but the outcome did not match the vision. The moment could have marked a retreat. Instead, it became a point of inflection.
“After launching a first company that didn’t go as I hoped, I found the strength to start again,” he says. “Those experiences became the foundation for something stronger.”
What followed was not immediate reinvention. It was endurance.
He rebuilt slowly, deliberately, gathering collaborators who did not simply understand technology, but understood each other. Over time, a team of 26 co-founders formed, spread across disciplines, geographies, and perspectives. They spent four years building in silence, more than 100,000 hours of development, testing the logic that would allow vast quantities of digital content to coexist in real places without collapsing into noise.
This is where Cubish was born, not as a product, but as a framework.
“Before the project itself, I’m proud of my team,” Dorian emphasizes. “They held on, they showed strength. Without them, Cubish wouldn’t exist.”
The Work Today: Cubish and the Spatial Web
At its core, Cubish addresses a problem that most digital platforms have not yet acknowledged: the world is layered, but the web is flat.
Cubish divides the surface of the Earth into 5.1 trillion geolocated cubes, each measuring 10×10 meters. Within each cube, users can create Cube Domains, layered digital spaces containing video, audio, text, objects, or immersive interactive experiences. Thousands of Cube Domains can coexist in the same physical location, organized by a patented priority and layering system that prevents digital collision and chaos.
Instead of navigating screens, users navigate places. The city becomes the interface. The environment becomes the access point. Meaning is reintroduced into digital content through context, the where, the who, and the why.
“Cubish puts the real world back at the center of the digital experience,” he says. “It’s no longer about searching the web. It is discovery.”
The implications are vast:
- Cultural heritage sites can hold layered histories.
- Neighborhoods can contain community knowledge.
- Businesses can create spatial experiences instead of static pages.
- Individuals can leave digital traces in the places that shaped them.
This is not the web as archive.
It is the web as presence.
Closing Reflection
Dorian’s philosophy is anchored in consistency, patience, and conviction. “Never give up: even in the darkest moments, there is always a way to overcome them,” he says. He does not see progress as sudden. He sees it as incremental movement, steady, quiet, cumulative.
“The greatest reward is being able to keep doing what I do,” he reflects.
In a world increasingly shaped by digital distraction, Dorian’s work offers something different: a return to attention, grounded in the places where life actually happens.
The future he is building is not about escape, it is about presence.
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