Meet Alon
Alon Shrier is the CEO and co-founder of bazarr.ai, where he is leading the move toward faster, more transparent wholesale transactions through AI. His path spans eight years as a naval officer, co-founding a national nonprofit supporting veterans, and building and selling a seven-figure e-commerce brand. Across these chapters, a consistent thread emerges: Alon builds systems that make complex processes simpler, fairer, and more accessible.
There is a quiet steadiness to the way Alon Shrier approaches his work. He speaks about building companies the same way one might speak about navigating open water, attentive, deliberate, and with respect for the environment you’re trying to move through. As CEO and co-founder of bazarr.ai, Alon isn’t setting out to “disrupt” for the sake of disruption. His mission is more grounded: to make wholesale faster, clearer, and more accessible for the people whose livelihoods depend on it.
“Success, for me, is about progress rather than status,” he says. “It’s waking up knowing I’m building something meaningful, surrounded by people who share that drive.”
A Foundation of Leadership and Service
Before entrepreneurship, Alon spent eight years as a naval officer. His final role, leading advanced training at the Israeli Naval Academy, meant managing 200 cadets and staff, overseeing multi-million-dollar operations, and serving as both a mentor and a stabilizer inside an environment defined by pressure.
“Finishing eight years as a naval officer taught me discipline, leadership, and how to handle pressure,” he reflects. There, leadership was not about rank or authority; it was about responsibility, about getting the best out of others by getting the best out of yourself.
It was during this period that Alon co-founded Invisible Album, a nonprofit organization created to reduce the barriers that combat veterans with PTSD often face when seeking rehabilitation. The initiative built a national digital referral system that allowed veterans to receive access to support with a single click. It reached more than 1,000 individuals and drew over 8 million views online.
“Co-founding Invisible Album showed me the power of building something that truly helps people,” he says.
It taught him that systems are not abstract constructions; they are lived. And if a system is failing people, it can be rebuilt.
Entrepreneurship as Apprenticeship
After completing his service, Alon entered the world of e-commerce. He founded, scaled, and eventually sold an Amazon brand with seven-figure annual revenue and seven trademarked products. The business was successful, but more importantly, it revealed something structural about the world of wholesale.
Deals were slowed by spreadsheets, email chains, manual negotiation, and administrative gaps. Suppliers watched inventory lose value in warehouses while waiting for deals to finalize. Retailers, especially small and mid-sized ones, were shut out because of high minimum order quantities, lack of supplier access, or simple lack of time.
It wasn’t inefficiency by accident. It was inefficiency by habit.
“bazarr.ai started from our own pain,” Alon explains. “Wholesale deals were stuck in endless Excel catalogs and manual back-and-forth that stretched timelines to three months.”
The problem was systemic. The industry needed a new mechanism for trust, discovery, and speed. And Alon understood both the scale of the challenge and the cost of not addressing it.
The Moment of Shift
Starting bazarr.ai meant starting from zero, no product, no team, no certainty. It required persuasion, resilience, and the willingness to be wrong repeatedly while moving forward anyway.
“At first, it was just an idea with no team, no product, and no funding,” he says. “I had to convince others to believe in something that didn’t exist yet.”
In the earliest days, progress depended on resourcefulness. When user feedback revealed bottlenecks, Alon didn’t wait for hiring cycles or budget approvals, he sat down and taught himself how to code.
“Being a CEO isn’t about titles,” he says. “It’s about momentum, grit, and keeping the vision alive when no one else can see it yet.”
This approach, ownership, consistency, resilience, became a cultural cornerstone inside the company.
Redesigning the Deal Cycle
bazarr.ai is built around one simple idea: that wholesale deals should move at the speed of decision-making, not paperwork.
Their AI wholesale agent, Baz, prepares supplier catalogs, identifies qualified buyers, enables shared volume access, and facilitates execution—compressing months of manual process into days.
“Our work at bazarr.ai helps small and mid-sized retailers compete on a level playing field,” Alon explains. “We’re giving them access to verified suppliers, better prices, and faster deals, things that were once limited to big distributors.”
For suppliers, the platform reduces aging inventory and operational drag. For retailers, it opens doors to deals they could never access before. And across the system, it enables a shift away from relationship-gated transactions toward transparent, data-backed decision-making.
The Leadership Philosophy Behind the Company
When Alon talks about growth, he does not speak in terms of scale or exit timelines. He speaks in terms of steady progress.
“What drives me today is building something real for people that solves a hard problem,” he says.
His leadership values are clear:
- Ownership — “If something needs to be done, I am responsible.”
- Consistency — “Show up every day, especially when it’s hard.”
- Resilience — “Stay calm under pressure and keep moving.”
These principles are not motivational concepts, they are the disciplines that carried him through naval command, nonprofit building, and startup creation.
A Closing Reflection
The story of bazarr.ai is still being written. The work is ongoing. But Alon’s direction is steady.
“Start before you feel ready,” he says. “Most people wait for the perfect plan or timing. Progress comes from taking the first step and staying committed when challenges show up.”
His journey suggests something simple and rarely said: real transformation is not loud. It is consistent.
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